Go Beyond Repurposing Content and Back to Focusing on Results

Repurpose your content for different learning styles


In an email I sent out yesterday I talked a little about the questions you should ask yourself before you buy new content. A lot of people buy content to use in their business just because it looks interesting or it’s a great deal at the time.

However, the most important question you first need to ask yourself is whether the content will actually benefit your audience.
The next challenge is all your own:

If your audience never actually “consumes” your content, they won’t benefit at all. And then you’re not looking like much of an expert, which defeats the whole purpose!

So what about making your content more effective? How about setting it up or transforming it so that the odds of people benefiting sky rocket?

Everyone’s always talking about repurposing content to save yourself time and reach more people. But, there’s another big reason to put your content into different formats:

People have different learning styles.

This is no big surprise. The research has been around for a while and I’m sure you yourself know how you prefer to consume content.

Here’s the big picture  – there are 4 separate “learning styles”:


– People who like to see their information laid out in things like charts, infographics, pictures, diagrams, video demonstrations, etc.


– People who like to listen to their content in the form of things like podcasts, radio, and teleseminars.


– People who prefer the written word, reading their content through articles, reports, ebooks, blog posts, etc.


– People who learn through the physical experience of going through a new skill or behavior. This is often done in face-to-face or virtual role-plays, practice, testing and getting feedback, etc.

If you want a boring acronym to remember, the styles are generally referred to as VARK.

While most people do have a preferred learning style, they also like to have a combination.

…and the more styles you can combine at once, the better results you’ll see.

So, how can you use your current content to maximize the learning of your audience?

Here are just a few ideas:

1. Webinars with visuals and handouts

Webinars are popular for a good reason. They combine both visual and aural learning styles. Add both text AND bold images to your slides and you’ll bring in the Read/Write people.

Add some handouts for people to apply what you’re teaching and you’ve covered the fourth learning style too – Kinesthetic.

2. Video with transcription

We all hear over and over how video is essential in our business and how people just LOVE to watch videos. True, but not for everyone.

There are times when people DON’T want to take the time to watch even a 2 minute video. And, those Read/Write learners certainly won’t sit still for 7 minutes!

Add either the whole video transcription or at least the key points under the video itself or as a download.

If you give the option of an mp3 download of just the audio, you’ll capture those Aural people who want to listen as they’re relaxing in an armchair, making dinner, or doing some other activity.

For the physical, Kinesthetic learners, give them an assignment to do or demonstrate a skill they can try out as they watch the video.

3. Live Classroom

When you’re doing a live workshop or presentation, you have no excuse not to appeal to all four learning styles. Just build them all into your schedule:

Slides or flipcharts with text, diagrams, images, pretty pictures, etc.

Video built right into your slides. These can be people talking, demonstrations, montages of products in use, etc.

You talking (obviously) – but make sure you video yourself or record yourself to check out the energy level in your voice. Those aural learners will go to sleep otherwise.

Periodic break-out groups and activities. Don’t just leave people sitting and listening the whole time. Give them experiential exercises to do where they put what they’re learning into practice. These could just involve thinking and discussing with their group, or it could be actual role plays and practice.

How does PLR play into all of this?

It’s the raw content you can use to mold into any and all formats you need.

For example, in most of my big customizable training programs I provide written guides for the Read/Write learner, worksheets for the Kinesthetic side of you, Slides for you to create video/webinar/class presentations, and other visuals for the Visual learner.

All of this becomes audio once you present or record the information in your own voice.

But even if you’ve only purchased a short report or some articles, there’s no excuse. It’s easy enough to transform those into other media once you have the written content.

Now your turn.

What’s your learning style?

What combination do you prefer?

And are you using more than one in your content now?

Keep an eye out for an email from me Friday morning about the big launch from my friend, Justin Popovic. He provides even more formats of his content than I do! It’s going to be a hard offer to beat (and I’ll even be adding a bonus, of course).

Talk soon 🙂

To your success,

– Sharyn

P.S. It’s almost time to raise the price on my Power Networking for Results PLR training program. Tomorrow night is the deadline – October 31st at 9 pm (EST) as the trick or treaters here in the U.S. start going back into hiding to eat their candy hoard.

Check it out here:

==> http://www.businesscontentplr.com/offers/power-networking