Where Content Marketing & Branding Collide – Building a Content Brand

My latest white label program is now live – How to Build Your Content Brand – and I think I have people a little confused.

Am I talking about Branding?

Am I talking about Content Marketing?

Actually, the course is about both. It’s about using the key concepts of branding and applying them to your content.

Here’s a little slideshow I put together to explain, using a ‘fishy’ analogy.

If you want to learn more about building a content brand, head over to the sales page for the course, where I did a short video and explanation:

==> How to Build Your Content Brand

What does a ‘content brand’ mean to you? Have any good examples?


  1. I Personally LOVE Your Content Sharyn. It has given me the confidence to help Serve My Target Market Better! Thank you!

  2. I really learned a lot from that slide, I like the illustration you have made! 🙂

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