Repurposing Content Ideas: How to Turn 1 into 10

10 Ways to Repurpose Your ContentWhether you’re new to content marketing or an old pro, the pressure to consistently produce fresh content presents a challenge. You dedicate a great deal of time and effort into creating a piece of content – why not get the most out of it?

The secret is in repurposing and recycling. You can use that one piece of content several times to create many different pieces that are all valuable to your market. It’s a quick and easy way to generate more content without doing much more work.

Simply take your existing content, choose a different medium to convert it to, and then repurpose and reformat it.

For example, you may start out with an article that tells readers how to bake chocolate chip cookies. You can then use that same content to make an instructional video. From there, you can further repurpose your content by turning it into an infographic, social media updates, and much more.

You can also repurpose content by changing its intended audience. This can be achieved through rewording or reworking the existing content so it applies to a different audience.

For example, if your initial content was directed towards new mothers, you can reuse that same content but direct it towards mothers of toddlers.

There are a few key things to keep in mind when repurposing your content:

  • Will the repurposed content be valuable to your customers?
  • Will it offer them something that the original content did not?
  • Will it achieve its intended goal of helping your customers solve their problems?

If the answer to these questions is yes, then you’re ready to start repurposing content.


The Original Content: Your Foundation


Let’s say your original content is a 500- word article about how to ace a job interview. There are several ways you can repurpose that content for maximum benefit with minimal effort.

Repurposing Content Ideas: How and Why


1. How-To Video

Many people in your target market may not have time to read an article, or may simply prefer taking in information visually. For them, you can turn your article into an instructional video. Do this using either screencast software or a video camera to demonstrate what you talked about in your article.

2. Slideshow

For a similar approach, you can also make a slideshow out of the same content. To do this, use PowerPoint or similar software. Include visuals or animation to make it more engaging.

3. Animated Video

Your slideshow can then be turned into an animated video. This is easy to do by simply recording your slideshow through a program like PowerPoint or a screen recorder, and then adding royalty-free music.

4. Podcast

For your customers who prefer to learn information by listening, you can take the audio from your instructional video and turn it into a podcast. Simply take out the audio track and post it on your website or blog. You could even do it the other way around and record the audio part first. Then add it to your video.

5. Images

Images are very popular online and one of the most shared pieces of content on social media. You can easily create an image by taking a key phrase from your article and putting it on a pretty background. Use a photo editor, like Photoshop or Snagit, or use some of the free tools out there for creating quote images. Then post on your website and social media platforms.

6. Infographic

To reach customers who simply glance through content online and don’t spend much time on it, make an infographic that condenses and relays the information from the original article in an engaging and visually appealing format. Hint: You can even use PowerPoint to create an infographic by just changing the size of the slide!

7. Social Media

The shorter phrases from your infographic can be turned into quick social media updates. This is a great way to reach your target audience through social media platforms with almost no work on your part. Use your social media scheduler to make sure you have a steady flow of tweets and status updates going out.

8. eBook

To go more in-depth about your topic, combine the original article with other related content to create an eBook. This is good for customers who want to learn more about a subject. In fact, your one article can be a ‘teaser’ for then encouraging people to provide their email address and get a larger report.

9. Blog Posts

Conversely, you can break a long article down into smaller pieces to create short blog posts for the pressed-for-time crowd.

10. New Audience

If your original content is directed towards a particular section of your market, try rewording it a bit to relate to another section as well. For example, if your job search article is targeted towards adults who are slightly more experienced in the job market, reword it to pertain instead to recent college grads looking for their first job. That way, you’ll reach a whole new audience.

And there you have it: with little effort, one article has turned into 10 pieces of original content that are valuable to your customers, readers and prospects.

Those are just a few ways to repurpose content, but there are many more. Creating consistent, high-quality content can seem daunting. Repurposing makes the process more manageable while still providing excellent content to your market, so that they will keep coming back for more.

If you’d like to learn more about using repurposing as part of your content marketing, take a look at our done-for-you training program:

==> How to Build Your Content Brand

It provides everything you need to build your own content brand and then teach others how to do the same.

Now it’s your turn.

What’s your favorite way of repurposing content?


Author: Rachel Sheldon

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