Top 10 Traffic Generation Mistakes

Is your website feeling lonely? Traffic is the lifeblood of any website, and without visitors, it’s just a desolate wasteland. Even when using the best methods to generate traffic to your website, you still may not be seeing results. If you are making any of these 10 traffic generation mistakes, all of your hard work may be going to waste.

Check out the top mistakes in the infographic below and then read on to learn how to avoid these mistakes to achieve maximum results and generate hordes of traffic to your site.

Traffic Generation Mistakes

1. Spamming

Nobody likes a spammer. If your emails and updates are inundating your customers’ inboxes and social media feeds, people will be put off and ignore you. Even worse, they might report you and hurt your standing with your email service provider or social media platform. Try to post on a regular basis and always present quality content.

2. Keyword Stuffing

If you are cramming your content with tons of keywords, search engines may also categorize you as a spammer. Choose just a few top keywords to use in your content and vary the phrasing to sound natural.

3. Staying with free programs

If you’ve been trying to generate traffic for a while and have seen your results plateau, it may be time to update your programs. It’s fine to use a free program when you’re just getting started, but upgrading to a better paid system will allow you to expand your traffic generation tenfold.

4. Over-promoting

In any form of marketing, there must be a balance between promoting and informing your customers. If you are only pushing your products and services 24/7, your customers will get tired of it. The majority of your marketing should seek to help your customers solve their problems, with some promotion thrown in.

5. Only using one method

Even though you may see great results with SEO, only using one traffic generation method will leave you stagnant. Being too reliant on one method can also be dangerous if that method suddenly becomes obsolete. Mix it up and try to use at least 3 traffic generation strategies.

6. Not having a sales funnel

A sales funnel is a crucial element to generating traffic and converting people from prospect to customer. Your sales funnel entices people to visit your website, buy from you, and come back again and again. If you don’t have one, you’re missing out on potential profits from the traffic to your site.

7. Not planning ahead

Many a good idea has been sabotaged by poor planning. For example, if you’re running a social media ad campaign and you don’t have a follow-up system in place, you might as well be throwing away your money. To make sure you don’t fall into that trap, plan your traffic generation strategies and follow-up far in advance.

8. Not tracking your results

Putting in a lot of effort but not seeing any profits? That’s because you need to track the results of your traffic generation efforts through analytics. Use this data to see where you’re successful and where you’re not, and then change your tactics accordingly.

9. Overcrowding your site

The appearance of your site has a lot to do with whether or not people decide to visit again and buy from you. Make sure your site isn’t overcrowded with ads, content, plug-ins, and widgets. A streamlined, visually appealing website will do wonders for your visitor engagement.

10. Ignoring your competitors

It’s always extremely helpful to look at what your competitors are doing to generate traffic to their sites. Sign up for their email lists, visit their websites, check out their promotions. See what your competition is doing right (and wrong) and then adjust your own strategies.

Those are the top 10 traffic generation mistakes that people make all the time. Certainly there are more, but if you avoid these, you’ll be able to generate consistent traffic and turn one-time visitors into loyal customers.

To learn more about how to become a traffic-generation machine, check out our latest product, Traffic Generation 101:

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Comments

  1. I love your content and I have learned so much from you. You know how to keep marketing classy and have people coming back for more! Thanks Sharyn!

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