As the old saying goes, “Don’t put all your eggs in one basket.” The same adage can apply to traffic generation.
You should never rely on just one source for all of your traffic in case it suddenly becomes obsolete or changes drastically. Instead, you should balance your traffic among a few different sources.
We’ve done some research to see what the traffic pros have to say on this subject. Here is a summary of their top tips for how to diversify where your visitors are coming from.
1. Don’t Rely on Social Media
In the great age of social media sites like Twitter and Facebook, it’s easy to fall back on them as your main source of traffic. However, this is a dangerous idea. If you were to ever be kicked off a social media platform for some reason, all of your traffic would disappear. Make use of social media, but don’t become dependent on it.
2. Don’t Ignore SEO
Even though keywords and backlinks are not as important as they used to be, SEO is still a giant in traffic generation. To achieve the best results, do thorough research to make sure you are using the best and most popular keywords. A refined SEO campaign is a great addition to your traffic generation efforts.
3. Be Wary of Search Engines
If you see in your analytics report that your search volume is through the roof, beware. Search engine listings are known to change at the drop of a hat, so you should never rely on them completely. Instead, focus a large portion of your efforts on more steady and reliable streams of traffic.
4. Don’t Underestimate Email
Never underestimate the power of email marketing. Email is still the most personal and effective way of reaching and connecting with your customers, so use it. Having a good email campaign in place will generate consistent traffic to your site, and it’s completely under your own control.
5. Use Your Referral Traffic
Referral traffic is traffic that comes to you from a link on another website. Posting on forums and commenting on blogs with helpful information and including a link to your site will almost certainly bring you traffic. However, you need to use this to your advantage by looking at analytics and seeing which places online are most fruitful. Post in places where you know your market visits, and make sure you have a clearly visible link and reason for them to click on it.
Anyone with an online business, website, or blog should always be striving to achieve balance in their traffic sources. When you have an even balance among all of your sources, you will be protected against sudden changes and can rely on a steady flow of visitors.
To learn more about the different ways you can generate scores of traffic to your site, and help your customers do the same, check out our latest PLR report on traffic generation: