Top 6 Mistakes Made in Marketing Plans and How to Avoid Them

Mistakes with Marketing plans
When creating your marketing plans, there are a million things that can go wrong.

The process can seem difficult and time consuming, so it’s no wonder people make the same few mistakes over and over.

By knowing about these common mistakes, you can avoid wasting precious time and resources.


  1. Not Making a Plan

The first and most obvious mistake when drafting a marketing plan is not making one in the first place. Many businesses may think that they don’t need a marketing plan because their business is small, run from home, etc. However….

….every business no matter its size or purpose can benefit from a marketing plan.
  1. Not Identifying Your Target Audience

The second most common mistake is not identifying your target audience, or not recognizing who your audience really is. Make sure you do thorough market research to find out who is looking for your product or service. That way, you’ll be targeting the right people when you make your marketing plan.

  1. Not Understanding Your Customers’ Needs

Even once you’ve accurately identified your target audience, you may still misunderstand what they truly want and need. To find this out, you need to dig deeper into your research. Try asking people what they would like to see from you with surveys and polls.

  1. Not Communicating

Communication is crucial in marketing, so you need to think about it all the time. Find the right places where your customers will hear you. Otherwise, your messages will be falling on deaf ears. You also need to use the correct language in your marketing messages to draw customers in.

  1. Being Overly Ambitious

It’s great to have big dreams, but when making your marketing plan, you need to be realistic. You don’t have unlimited resources, so don’t plan for extravagant marketing ploys or reckless spending. Know your budget and plan accordingly.

  1. Not Utilizing Your Plan

The last common mistake is not putting your plan into action. It’s all well and good to make a marketing plan, but if it just sits in a drawer and never sees the light of day, you’ve wasted your time and energy. If you have employees, bring them up to speed on your new plan. Remember, it’s a living document that you should be updating every few weeks.

Those are the most common mistakes to avoid, but don’t let them stop you. Everyone falls a few times before finding the right paths to success and planning can help you figure out where you’ve gone wrong. Feel comfortable creating your plan and moving ahead with it, knowing that you can always change your tactics at any time.


Still feeling overwhelmed by the task at hand? Check out our latest ready-to-go course on How To Create A Marketing Plan, for step-by-step instructions and worksheets that you can use to help your own customers and clients too.


  1. Hi Rachel,

    Thanks for the post I do agree with you that starting any venture, that people should have a idea plan. Many people today just jump into too quick, and then when they face failure they quit.

    I do feel that research is very important and understanding your audience, needs and have a open mind towards questions. Also trying to solve their questions and being honest, I myself have face with negative people I try to stay away from them as far as possible, and finally is about communication.

    So Rachel thanks again and have nice day.

  2. Hi Rachel,

    Thanks for this awesome post. You nailed them but not all. Another common mistake internet marketing does is NOT tracking/monitoring their site. Tracking or monitor will help you decide which post or which content on your site that you need to improve add or remove to enhance user experience.

  3. I think the biggest mistake most of the marketing companies does it the incorrect or not budgeting at all. They don’t budget their marketing plan in the before the plan beings and that leads them to big failures. Agreed?

  4. I also feel that budgets play a major role in giving your professionals independence in exploring their services for your business. Also, many company owners tend to leave a stringent budget for online marketing efforts which is a big not-to-have thing today. Seriously, we have moved into the world of cloud marketing and mobile optimization. So the more budget is dedicated to online, mobile and cloud marketing efforts, the more number of leads.

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