My 5 Favorite Video Creation Tools – What are yours?

My favorite video toolsHave you or your readers and customers struggled with adding video into your marketing mix?

It definitely took me awhile to get started, and it was all my own fault. I thought it would be far more complicated and difficult than it actually was.

In the end, I just bit the bullet, bought some software and a course, and started doing a little step-by-step tutorial.  Those are my favorite.

Now, to help others, I released a new ready-to-go, rebrandable training program called Video Marketing Essentials.

One thing I included in that course is a set of video tutorials. As part of that process, I also looked into a few of the free tools out there and I have to say…

I really didn’t like any of them.

Maybe you Mac users have it better, but I found the flexibility and instructions for most were severely lacking.

Here’s what I DO like (and use all the time):

1. Camtasia (by Techsmith)

You just can’t go wrong with this software.

I know it’s more expensive, but it has saved me HOURS of time since it’s so much easier to use than anything else I’ve tried.

It’s fairly intuitive also, which is great since I don’t like to read instructions.

AND, I was able to learn it quickly with the help of Lon Naylor and Michelle Schoen’s Learn Camtasia courses.

I own them all!

2. Snagit (also by Techsmith)

You could probably group this with Camtasia, but I use it for totally different things.

With Snagit, I create screen captures, edit them, and even share them to places like Skype.

But I also use it to create quick graphics, like quote images, and edit things like transparent vector graphics. I’ve even created Facebook and other social site cover images.

If I don’t feel like opening Camtasia, I’ll often just use Snagit to record my screen, such as to show an outsourcer how to do something. Then I send it over to Camtasia to edit or upload it directly to Screenshare.

3. Blue Snowball microphone

I’m not sure I’d buy this particular style of microphone again since the shape is odd, but it produces good sound and looks really cool on my desk with the shockmount that I bought for it.

Check out this picture of the mic and shockmount below:

Screen Shot 2014-09-25 at 2.34.17 PM

4. Logitech C920 Webcam

This camera is attached to my computer monitor and instantly made a huge difference in both talking head video (eg, Google Hangouts) AND in sound.

It was recommended to me by a number of video experts and it’s a keeper.

You can see it in the picture above at the top of my monitor.

5. Foldable Backdrop

This is my portable, collapsible backdrop for blocking the light from my window…

…..and hiding all the clutter in my office 😉

Fotodiox Backdrop

There’s just one caveat.

I find it absolutely impossible to fold!

Every time I pop it open, I dread having to collapse it again.
I’ve watched every YouTube video on how to fold it and they all make it look so easy.

I guess I’m just challenged when it comes to anything 3-D.

The solution?

I just wait for my son to come home from school and fold it up for me!
What will I do when they go off to college next year? No idea.

So those are my top 5 tools for video creation.

What are yours?

Comment below and let me know 🙂

Sharyn Sheldon




P.S. Make sure you check out the Brand New Video Marketing Essentials course to learn about Video Marketing and how to teach others!