What do social media and email have in common?
They both help you create a personal relationship with people – customers, prospects, friends. Anyone and everyone.
But your contacts on social media are only accessible there, so you must get them onto your email list, where you can contact them when you need to.
At the same time, you can use social media to find a big audience of people who have never heard of you at all. Offer something enticing (a lead magnet) in exchange for an email. Then the rest is up to you to build a relationship in follow-up emails.
Here’s a little infographic we put together with some top tips on Using Social Media to Build Your Email List:
Those are some of the tips we share in one of our customizable courses, and there’s a LOT more where those came from.
Find out more and use our content to teach your own customers and readers by going here: