Is Learning Getting in the Way Of Your Internet Marketing Success?

Internet Marketing SuccessAccording to the top 10 list of New Year’s Resolutions, one of the ones (can’t remember which) is to learn something new. I don’t know about you, but I would never make that one of my resolutions. Heck, I do a ridiculous amount of learning now. All in the name of becoming an internet marketing success, of course.

Can you ever learn too much? There’s certainly no end of things to absorb when it comes to internet marketing, especially with the constant change in technology and services.

But what happens when you spend more time learning than doing? Nothing. That’s what.

I speak from bitter experience. When I first got into internet marketing I spent so much time figuring out how to do this, that and the other. There was always something else I needed to learn how to do before I could “get my business off the ground”. But that’s just the problem. There is always something more to learn.

The other problem is that dreaded “shiny object” syndrome, which all of us internet marketers suffer from to some degree. “Ooh, look! That guy is making tons of money doing Facebook Pages. I should have a Facebook Page.” Or, “everyone is doing video reviews. I’d better learn how to do those.” Sure, maybe that’s something to learn in the future. But it doesn’t have to be right now unless it’s the core of your business model.

We also tend to overcomplicate things – at least I do. “All the big-time gurus do multiple one-time offers. I should be setting those up before going live too.” Well, if it’s going to take you hours to learn how to do that set up, you’re better off just getting any type of offer and sales page up and out there. Once you’ve done it once, it gets easier each time. Also, if your page or site isn’t live then no one can buy from you one way or another.

Now, let’s see if I can take my own advice. I am determined to only focus on learning things related to my current business focus, which is building up my PLR site (Business Content PLR). That means I’m going to use and improve the skills I’ve already learned (autoresponder sequences and squeeze pages), and learn a couple new ones that I know are important (creating simple videos and doing WSOs in the Warrior Forum). That’s it. Just slap my hand if it goes anywhere near that PayPal button for the cool new mini-site builder.

How about you? Do you have a “learning” resolution?