Personal Business Coach – Is it all a scam?

Getting a personal business coach or life coach can help you get unstuck


Everybody is talking about it. Get a personal business coach or life coach! It will change your life, accelerate your profits, get your finances in great shape, help you realize your dreams, etc., etc.  There are a lot of false promises and grand expectations around coaching. But is it all a scam?

Can a coach really make a difference?


What’s the chatter?

I’ve been reading a lot of rants from disgruntled and disillusioned members on the Warrior Forum lately when it comes to coaches. People want someone to help them get unstuck, but they don’t know where to turn. So they listen to the claims and guarantees of so-called gurus, open their wallets (or PayPal accounts), and shell out some serious cash. The results? Nada.

Unfortunately, there are hordes of people trying to profit off the needs of this coach-hungry market. But that doesn’t mean that the field of personal business coaching and life coaching is a scam. There will always be people who prey on the gullible consumer. You just need to go in with your eyes open.

Are you thinking of becoming a life coach?

For those of you who are thinking of becoming a business coach, I just wrote an article on the Warrior Forum about how to avoid the three most common mistakes. The gist of it is that would-be coaches need to understand that they can’t coach all types of people, it requires one-on-one time, and you can’t make guarantees.

Want to find a coach? Go in with your eyes open.

For those of you who want to find a coach, here’s a few extra tips for avoiding being scammed:

  • Read the fine print. Find out all the details of what you’re getting for your money – how much one-on-one time, resources available, methods of communications, money-back guarantees, etc.
  • Find your perfect match. You need to make sure the person you hire has experience in your field. You should also respect and trust the person if you’re going to be taking their advice.
  • Get references. If you don’t know the person first-hand, get personal recommendations. Please don’t just go by a few incredible testimonials on a website. Even if they are real, it doesn’t mean this person will be able to help you. Find out the positives and negatives. There are ALWAYS negatives about anyone. They just have to be traits that don’t bother you.
  • Ask about the process. If the coach doesn’t have a clearly defined process for how they coach, they may not be very experienced or know what they’re doing. All because someone is successful in their own business doesn’t mean they have the coaching skills to help you.

I’m a firm believer in the power of a good coach, whether it’s someone within a company or a personal business coach. Some of the most successful entrepreneurs have credited their bursts of brilliance to the guidance of a coach. Just don’t jump at the first or cheapest person who sounds like your miracle solution. Chances are that they are snake oil salesmen in the garb of an internet guru.

– Sharyn

P.S. I just posted some free Coaching PLR articles for both business coaches and those seeking a coach. There are articles as well as outlines, tweets, tips and other guides. Grab it by clicking on the link below:

FREE Coaching PLR articles, outlines, tweets, tips and more.