Want to Buy PLR for Quick Content? Avoid These 3 Big Mistakes

Private label rights (PLR) articles are still one of the more attractive sources of quick content for bloggers and other internet marketers. Visitors to your blog need a constant source of interesting reading material to keep them coming back. Infoproduct creators and ebook writers love having something to work from that speeds up their writing. But while PLR can be an incredible tool for content creation, it can also go awry and suck up your time and cash if you make any of these 3 mistakes.

Mistake #1: Not having a plan in place

It’s a sad fact that a large percentage of people who buy PLR content never use it. The files just pile up in their virtual garage. Vague ideas and plans for it are forgotten as new, shiny opportunities appear. Don’t waste your money on something you’re never going to use. Instead, have a plan in place before you even go shopping. Ask yourself the following questions:

  • Why do you need more content?
  • Where will you be publishing it?
  • How will you use the content you buy?

Answer these 3 questions and you’ll be able to put a clear plan in place, just as you need to do for any content. Only then may you go shopping for some PLR, knowing exactly what you are looking for in terms of topic and format. Don’t just buy something because it looks like you might be able to use it in the future or it will end up like that pretty fondue pot – in a box, waiting for the imaginary fondue party that will probably never happen.

Mistake #2: Thinking you’re getting a bargain

Here’s a general rule of thumb to follow when shopping for PLR. If it costs less than a $1 per page, it’s probably not very high value. Ever seen those packs of 100 articles for $5? Complete and utter garbage that should never see the light of day.

It’s true that you can sometimes you can get a great deal when there is a sale or a special offer on places like the Warrior Forum, but don’t rely on that. It’s not as if PLR is overly expensive anyway, even the really high quality packs. In fact, its low price is probably the reason people end up buying content that they never will use.

Rather than shopping around for a bargain, keep a list of your favorite places to buy PLR. Then, when you know what you need, check those sites first. They may not have what you need right away, in which case you can simply type in your keyword plus “PLR” in your search engine of choice. However, if you get on their email list, you’ll at least get notified when they come out with something new.

If you do need to try out a new seller, look for some free samples on their site. Most PLR sites have some excerpts, at the minimum. Many also offer downloads of a few free articles. You can take your chances, but it’s nice to know what quality you can expect.

Mistake #3: Not editing your PLR

It doesn’t matter whether the content you purchase is limited to 50 copies or unlimited copies sold. Plan to edit it and put in your own unique voice. Even if you will only be using it for your email newsletters or in a printed leaflet for offline seminars, it should be customized to your particular audience and market.

Most PLR by its nature is designed to be generic. It’s your job to add your own examples, personal anecdotes and language that reflects the way you normally write. The beauty of private label rights is they give you the opportunity to change the content however you choose. Use just one portion, combine it with other content, break it up, or even convert it to video and audio

Most importantly, don’t let your PLR content sit on your computer collecting virtual dust. Develop a plan, only buy what you need, and customize it to your market. With the multitude of tasks you have on your internet marketing to-do list, PLR can be a resource that relieves some of that pressure. Make the most of it.

– Sharyn

P.S. Want to learn more ways to use PLR as part of your content marketing strategy? Grab my FREE guide – How to Create Unique Content with PLR.