Personal Online Reputation Management – Do it Yourself Tips

Online Reputation ManagementWhen was the last time you checked the health of your online reputation? Just go Google yourself and see what comes up. It might give you shock.

Monitoring and managing your online reputation is an absolutely critical task to add to your to-do list. I can’t begin to stress how important it is. Big companies know that their image can be destroyed by one thoughtless comment that someone spreads around the internet. But individuals have to be just as careful by doing their own personal online reputation management.

Anyone looking to find out something about you will probably go to either the search engines or one of the big social networks first. You need to control what shows up.

What can you do? Follow a few of these tips for starters:

  1. Do a Google search for your name to see what comes up. Make sure you put your name in “quotes” to be sure you pull up information that is specifically about you, or anyone else with your name.
  2. Take a look at the results that come up and make a note of anything negative. Go to those sites which you have control over and delete whatever information you don’t want showing up. For ones that you don’t have control over, contact those sites and see if you can get the information taken down. If not, you’re going to have to use other tactics to bury those sites down in the depths of the search engine results.
  3. Do a social search for your name on This website will search all the main social media channels for your name. See what results come up. Anything negative? Delete it if you can, otherwise make a note of where the information is coming from.
  4. Start posting high quality information with your name on it wherever possible. Make sure you build links to all of this published content so you can push it up in the search engines and replace anything negative.
  5. Set up a system for regularly monitoring your online reputation. This should include a schedule for checking both the main social media channels and search engine results.

Larger companies can afford the services of a professional online reputation management consultant. However, for those of us who are independent entrepreneurs, you will probably have to do it yourself or outsource to a reliable assistant.

Want more information and content on Online Reputation Management? Go check out my Online Reputation Management PLR article pack. It includes an assessment sheet you can use to monitor your reputation on the web.

Have you ever had an issue with your online reputation? Ever had anyone mention you in a negative light? What would you do if that happened?