Mobile Marketing Trends in 2012 – Roundup

Mobile Marketing Trends for 2012When was the last time you looked up a website on your smart phone? Or maybe you were browsing for best product  reviews on your iPad or tablet? Checking in on your latest Facebook posts on your Droid?

If you’re like the majority of the U.S., you own a smart phone and/or tablet and carry it with you everywhere. And it’s not just the U.S. where this applies. The whole world is becoming more and more mobile-driven and less desk-bound.

With that in mind, I just put together a pack of Mobile Marketing PLR articles and worksheets that you can use for yourself or to educate others. In addition, I’ve done a little more research to find some of the latest mobile marketing trends.

Here’s a round-up of a few of the more interesting articles I discovered.

Mobile Marketing Basics (from About.com)

If you’re still very new to the concept of mobile marketing, read this intro to the mobile marketing basics. It will give you all you need to get up to speed before reading any further.

Mashable – 4 Mobile Marketing Trends to Watch

Trust Mashable to cut to the chase on any topic. In this article they cover four of the biggest trends in mobile marketing. These include:

  • Advertisers’ enhanced ability to social-target and retarget mobile users
  • Content development that’s geared towards the limited attention span and needs of mobile consumers
  • A dramatic amount of social media access occurring via mobile
  • The critical need to actively engage customers through mobile, such as the use of QR codes

 Nielsen study:  Facebook and Google Dominate Android – Infographic

As a Droid user, I was interested to see the results of this Nielsen study. Basically, it comes down to the fact that the most popular apps on the Android are Facebook and Google ones. It comes as no surprise that Gmail is right up there near the top.

Search Engine Land – More US Mobile Web Users than PC by 2015

If this isn’t a good reason to make sure your website is optimized for mobile, I don’t know what is. It also means that mobile should be a key part of any business’s marketing plan. Here’s what the folks at Search Engine Land said:

It’s inevitable that in the not too distant future there will be more mobile internet users that those accessing the internet on a PC. And today research firm IDC forecast that day will come in the US in 2015:

By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015.

10 Cutting Edge Mobile Application Trends 2012  – IT Business Edge

If you have had any inclination to create your own mobile apps, this article is worth taking a look at. It talks about the general types of apps that are becoming more and more important, such as mobile search, mobile commerce, and mobile payment.

Mobile Commerce Daily – Interesting stats

Now here are some very interesting statistics about how mobile devices are affecting the sales at bricks and mortar stores:

53% of users top an in-store purchase because of their phones

There are a few more fascinating statistics in that article, including one study that shows that 64% of mobile commerce happens while the user is multi-tasking on some other medium. Pretty hard to win a customer’s attention, right?

Clickz – 7 Top Online Marketing Trends for 2012

One of the trends I found most eye-opening in this article on Clickz was that “consumers are device-indifferent”.  In other words, they are accessing the internet on all types of devices – smart phones, tablets, computers, e-readers, online games, etc. Marketers need to have cross-platform strategies, not just individual campaigns for each type of device.

Finally – need some hard, cold data? You can find 38 charts with mobile marketing data over at Heidi Cohen.com.

Mobile Marketing Research You Need Now – Charts

Just be careful to read the fine print on these charts. As Heidi points out, no all studies include tablets in their data. Also, statistics change quickly in the mobile market since it is growing so rapidly.

And that’s the skinny on mobile marketing trends for the moment. If you’re new to mobile, this is a lot to take in. It certainly was for me. But just think of all that potential. Most websites don’t even have a mobile theme!