The Future of Online Marketing 2012 – Infographics

I just stumbled across this insightful infographic on eConsultancy.com, where they summarized some of the top trends that online marketers need to focus on moving forward. At the high level, the results were that the future is:

  • Technological
  • Personal
  • Emotional
  • Connected
  • Curated

I wouldn’t say that any of this is mind-blowing for those of us who are small business owners and already have more personal relationships with customers. After all, that’s one of the biggest strengths and competitive advantages of the small business. ┬áLarge brands have to overcome the challenges of multiple people trying to connect with hundreds and thousands of customers on a personal level.

But large brands are surmounting these challenges, which gives me hope.

As a solopreneur who’s just starting to outsource, my biggest fear is losing my personal relationship with customers.

When I respond to a customer’s email and they thank me effusively for being so responsive and helping them, I wonder what would happen if someone else answered that email for me.

Well, if the big brands can create a connection, we should be able to figure out a way to do it as we grow also.

 

I’m particularly excited to see that curated content is a big part of the future since I just started planning out a new pack of PLR on Content Curation over at Business Content PLR. Look out for it.

Now that you’ve had a chance to digest this infographic, what do you think? Do you agree?

Comments

  1. Wow, this is so true. I have a Pinterest account that I hardly use unless I have a new product, but I often wake up to having new followers on Pinterest that I didn’t have to do anything to work for. Unlike Facebook or Twitter where it takes a conscious effort to get attention, those Pinterest pictures seem to grab people’s attention all on their own.

    Great Post Sharyn

    • In other words, those pictures alone seem to make people feel something a lot faster than when I try to verbally connect with people.

      • Hi Rachel!

        I guess that’s why the saying “A picture is worth a thousand words” is so famous. I’ve always been more of a text person, but I love a combination of both. They also say that images are great for building your Facebook Edgerank, since Facebook loves images and they also draw more shares and likes. So I hope you have all those Pinterest images set to automatically share to Facebook too!

        Do you find you get traffic from Pinterest, or just followers? I do actually get a little traffic to my PLR site, even though it’s not a “traditional” website for Pinterest.

        • I am not sure how much traffic I get to my actual site from Pinterest but I think if I made better use of the site I would get more.

          I do have everything set to go into Facebook, but it doesn’t post on my wall. Thanks for the reminder about Edgerank, now that you mention it, I do remember hearing that Edgrank is affected by pictures.

          Thanks for the reminder!

  2. Content curation is definitely a powerful way to market your brand, but it can be difficult to constantly come up with content ideas and quality articles. Any advice on how to solicit guest bloggers or search for guest posts?

    • Hi Jennifer,

      Sorry I didn’t reply to this earlier. If you want to find guest bloggers, one of your best bets is to use one of the guest blogging sites, like My Guest Blog or Blogger Linkup. There are a lot of people looking for places to guest blog. I don’t know how great the quality will be, but you’ll have to vet that.

      I also have a form and invitation on a weddings website that I run. There are always people wanting to guest blog about weddings, so people approach me rather than me having to find them. Love it! Try putting a form on your site that invites guest bloggers and lays out the guidelines for them also. Look around at other sites that accept guest posts in order to get an idea of what to include.

      Hope that helps!

      – Sharyn

  3. Every person learns differently. We all have our own learning skills. We could either be kinesthetic learners, or auditory learners, or visual learners. For those who are learning visually, this is a very great tool for them to be attracted on to a brand. It is very helpful to them especially when they see that ideas are being depicted by the images used.

  4. The frustrating part for online marketers when it comes to that space is that things change all the time. Which means that you have to keep on your toes and catch these fluctuating trends as they unfold..Thanks for this informative article by the way, it really helps a lot.

  5. Very informative online marketing infographic indeed!! It’s good to see how future is going to be of online marketing. I think online marketing recent days makes huge difference in businesses and by involving with web business people’s are getting beneficial as well. I’m glad to see such potential future of online marketing. Thanks.

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