The Future of Online Marketing 2012 – Infographics

I just stumbled across this insightful infographic on eConsultancy.com, where they summarized some of the top trends that online marketers need to focus on moving forward. At the high level, the results were that the future is:

  • Technological
  • Personal
  • Emotional
  • Connected
  • Curated

I wouldn’t say that any of this is mind-blowing for those of us who are small business owners and already have more personal relationships with customers. After all, that’s one of the biggest strengths and competitive advantages of the small business. ¬†Large brands have to overcome the challenges of multiple people trying to connect with hundreds and thousands of customers on a personal level.

But large brands are surmounting these challenges, which gives me hope.

As a solopreneur who’s just starting to outsource, my biggest fear is losing my personal relationship with customers.

When I respond to a customer’s email and they thank me effusively for being so responsive and helping them, I wonder what would happen if someone else answered that email for me.

Well, if the big brands can create a connection, we should be able to figure out a way to do it as we grow also.

 

I’m particularly excited to see that curated content is a big part of the future since I just started planning out a new pack of PLR on Content Curation over at Business Content PLR. Look out for it.

Now that you’ve had a chance to digest this infographic, what do you think? Do you agree?