What Makes People Remember You?

Do people recognize your personal "voice"?Do you have a clear, recognizable voice in your market? Would you know your own voice if you heard it?

Your personality, opinions, contributions, and consistent image are why people visit you. If you can’t recognize yourself, then how can anyone else?

Okay, so that sounds a little deep, and it’s certainly not easy. I’ve been struggling on and off with this for ages. That’s why I want to share this email that I received from Terry Dean the other day. He said I could share it so long as I share the whole thing, so I’m copying it below.  If you don’t know Terry, he’s officially known as the “Internet Lifestyle Mentor” and his website is Monthly Mentor Club.

Read this carefully and think about each of his points and how you can implement them. I particularly like the bits about what makes you angry and being extreme.

Everyone is talking about the importance of being an authority site.

This is a that site people continually come back to and rely on for information in their market.

But how in the world do you become one? Is it just about producing the most content?

Nope. Having a lot of content is definitely part of the mixture, but it’s not enough.

Your visitors are looking for a voice online…someone they can plug into and relate with.

Too many writers are simply an echo of others in their market. They don’t make a stand for anything, and they most defintiely don’t go against the flow.

If you want to be noticed, you’ve got to become a recognizable voice.

Echos get lost in the crowd.

1. Figure out who you are.

Who in the world are you?

What are you passionate about? What makes you angry? What in your market gets you so mad that you almost can’t handle it anymore?

In other words, what is your message to the market?

What can you do for them?

Why should they listen to you?

And how is this unique from all the other options out there?

There is no one else out there like you. So be you…and be proud of it.

This will make some people angry, but so what? I think there’s a collection of people online who go around just being angry all the time. They’re constantly looking for someone who stands out so they can be angry about it.

Ignore them and be yourself anyway.

2. Write like you talk.

Read what you wrote outloud.

Does it sound like you? Is it something you would normally say?

I take it as a compliment when someone tells me they read what I wrote and they could hear me speaking. That’s exactly what I want them to feel.

I don’t always hit that bulls-eye, but it’s the goal we’re shooting for.

Do your emails and blog posts sound like you

Avoid that “professional” voice some people put on when writing.

3. Be extreme.

Look at radio show hosts. They have a extreme viewpoints. Listeners love them or hate them.

What are you extreme about? What message is commonly shared in your market that’s just plain wrong?

It’s easy to fall into the status quo or to be a balanced message.

But take a look around you? How many of the leaders in an industry have a “balanced message?”

This is actually an issue I personally fail at times…being too much in the middle ground.

If people look at you and think you’re “normal,” you’re missing it somewhere.

4. Be consistent.

Combine #3 with this one and you have “be consistently extreme” with your message.

That means you continually stand on your message, and may even repeat yourself in multiple articles, with different examples, metaphors, and stories that illustrate the primary message.

While you might cover many different topics, they all bring you back to the core message you share.

And at the same time, you want to be consistent in your publishing schedule and writing.

People trust in you to provide them with the content they’re looking for regularly.

5. Tell your story.

What is your human interest story? How does your life illustrate the message you share?

That’s right. This really comes down to being authentic about who you are. And people will remember the story long after they forget the points you share.

That’s why I consistently talk about the Internet Lifestyle, and overcoming the problems in an online business.

I point back to when I was delivering pizzas for a living.

And I often share something that’s going on my life.

How does your story relate to your internet message?

Don’t skim over this and say no one cares about your story. They do. They want that connection. It’s about both the message and the messenger in today’s online world.

Next time we’ll talk even more about being “extreme” in your writing. And I’ll give you 7 easy questions to pull out your best information…Don’t miss it!

Your Marketing Coach,

Terry Dean

“The Internet Lifestyle Mentor”

Earn More. Work Less. Enjoy Life!

P.S. If you want to see someone who has their story and their writing down to a science, check out bonus Gift #5 in the Monthly Mentor Club.

Not only does he shock me when he reveals how most websites are leaving half their money on the table, but he also shares some of the lessons he learned working directly with copywriter extraordinaire Gary Halbert.


I can tell you one thing that makes me really angry – people that claim they can write well, sell their writing services, and then produce content that’s complete crap. And what really ticks me off is when people don’t really notice that it’s junk because they’re so used to content that’s even worse! That part of the reason I started my own PLR business over at Business Content PLR.  Of course, I still have plenty of work to do on all the different points in Terry’s email, but at least it’s a start.

Ok, so now it’s your turn. What are you passionate about? What makes you angry? Who on earth are you?