What Makes People Remember You?

Do people recognize your personal "voice"?Do you have a clear, recognizable voice in your market? Would you know your own voice if you heard it?

Your personality, opinions, contributions, and consistent image are why people visit you. If you can’t recognize yourself, then how can anyone else?

Okay, so that sounds a little deep, and it’s certainly not easy. I’ve been struggling on and off with this for ages. That’s why I want to share this email that I received from Terry Dean the other day. He said I could share it so long as I share the whole thing, so I’m copying it below.  If you don’t know Terry, he’s officially known as the “Internet Lifestyle Mentor” and his website is Monthly Mentor Club.

Read this carefully and think about each of his points and how you can implement them. I particularly like the bits about what makes you angry and being extreme.

Everyone is talking about the importance of being an authority site.

This is a that site people continually come back to and rely on for information in their market.

But how in the world do you become one? Is it just about producing the most content?

Nope. Having a lot of content is definitely part of the mixture, but it’s not enough.

Your visitors are looking for a voice online…someone they can plug into and relate with.

Too many writers are simply an echo of others in their market. They don’t make a stand for anything, and they most defintiely don’t go against the flow.

If you want to be noticed, you’ve got to become a recognizable voice.

Echos get lost in the crowd.

1. Figure out who you are.

Who in the world are you?

What are you passionate about? What makes you angry? What in your market gets you so mad that you almost can’t handle it anymore?

In other words, what is your message to the market?

What can you do for them?

Why should they listen to you?

And how is this unique from all the other options out there?

There is no one else out there like you. So be you…and be proud of it.

This will make some people angry, but so what? I think there’s a collection of people online who go around just being angry all the time. They’re constantly looking for someone who stands out so they can be angry about it.

Ignore them and be yourself anyway.

2. Write like you talk.

Read what you wrote outloud.

Does it sound like you? Is it something you would normally say?

I take it as a compliment when someone tells me they read what I wrote and they could hear me speaking. That’s exactly what I want them to feel.

I don’t always hit that bulls-eye, but it’s the goal we’re shooting for.

Do your emails and blog posts sound like you

Avoid that “professional” voice some people put on when writing.

3. Be extreme.

Look at radio show hosts. They have a extreme viewpoints. Listeners love them or hate them.

What are you extreme about? What message is commonly shared in your market that’s just plain wrong?

It’s easy to fall into the status quo or to be a balanced message.

But take a look around you? How many of the leaders in an industry have a “balanced message?”

This is actually an issue I personally fail at times…being too much in the middle ground.

If people look at you and think you’re “normal,” you’re missing it somewhere.

4. Be consistent.

Combine #3 with this one and you have “be consistently extreme” with your message.

That means you continually stand on your message, and may even repeat yourself in multiple articles, with different examples, metaphors, and stories that illustrate the primary message.

While you might cover many different topics, they all bring you back to the core message you share.

And at the same time, you want to be consistent in your publishing schedule and writing.

People trust in you to provide them with the content they’re looking for regularly.

5. Tell your story.

What is your human interest story? How does your life illustrate the message you share?

That’s right. This really comes down to being authentic about who you are. And people will remember the story long after they forget the points you share.

That’s why I consistently talk about the Internet Lifestyle, and overcoming the problems in an online business.

I point back to when I was delivering pizzas for a living.

And I often share something that’s going on my life.

How does your story relate to your internet message?

Don’t skim over this and say no one cares about your story. They do. They want that connection. It’s about both the message and the messenger in today’s online world.

Next time we’ll talk even more about being “extreme” in your writing. And I’ll give you 7 easy questions to pull out your best information…Don’t miss it!

Your Marketing Coach,

Terry Dean

“The Internet Lifestyle Mentor”

Earn More. Work Less. Enjoy Life!

P.S. If you want to see someone who has their story and their writing down to a science, check out bonus Gift #5 in the Monthly Mentor Club.

Not only does he shock me when he reveals how most websites are leaving half their money on the table, but he also shares some of the lessons he learned working directly with copywriter extraordinaire Gary Halbert.

http://www.MonthlyMentorClub.com

I can tell you one thing that makes me really angry – people that claim they can write well, sell their writing services, and then produce content that’s complete crap. And what really ticks me off is when people don’t really notice that it’s junk because they’re so used to content that’s even worse! That part of the reason I started my own PLR business over at Business Content PLR.  Of course, I still have plenty of work to do on all the different points in Terry’s email, but at least it’s a start.

Ok, so now it’s your turn. What are you passionate about? What makes you angry? Who on earth are you?

 

 

Comments

  1. I am passionate about embracing and sharing the process of personal growth, and thinking inside the box on what you’re good at and your attitude, but outside the box for what you stink at. One size fits all makes me mad, and so does seeing perfectly wonderful people think they stink.

    • Hi Shelley.

      That’s a really unique twist on the “outside the box” approach. I think I’ll have to start shifting all the bad stuff outside and lock the door on it!!

      Thanks for sharing :).

      – Sharyn

  2. Thank you for sharing this. I especially resonate with the thoughts about being extreme. I am a “middle-roader” not wanting to ruffle any feathers. But, I have been trying to step out of that box a little. It actually feels good.

    I also like telling your story. I have also been loathe to do that. Who cares about me? Well, that is how people are able to connect with me. They need to be able to identify that I am real, living in the real world with real challenges that I struggle to overcome.

    Maybe I can begin to incorporate these aspects as I launch my coaching business.
    thanks again.
    Dale

    • Hi Dale.
      I can definitely commiserate with your feelings. I’ve always been the queen of tact when it came to wording things “just right” for consulting clients. It’s very difficult for me to think about extremes that might offend people. I think there’s also a fine line between sharing a little about yourself and blabbing on and on without thinking about the listener. It’s all about sharing what people might resonate with and keeping some things private.

      I’m sure you’ll do great with your coaching business!

      – Sharyn

  3. Sharyn this post is so awesome and completely in line with what I’m feeling right now. I have been thinking a lot about this lately. Love Terry’s stuff too!

    What am I passionate about?

    I am passionate about entrepreneurship and creating a lifestyle business.

    What makes me angry?

    I just recently discovered I’m very angry with people who sell all the hype and steer people in the wrong direction wasting everyone’s time and money. People who sell bits and pieces of ‘systems’ that don’t give the whole picture. AND I’m angry at those who buy such crap because they are looking for a quick fix. I was one of those people and it messed me up! 🙂

    Who on earth am I?

    I am a passionate biz builder looking to empower other entrepreneurial minded folks to create more meaningful and fulfilling work.

    This is what’s coming to mind at the moment!!

    • Hi Lisa!

      Ok, so you only just discovered that you hate all the hype? I think you probably felt that way all along and were subconsciously repressing it ;).

      Love how you’ve thought everything through. I definitely feel you convey that on your blog and in your business, so you must be doing it right!

  4. LOL well I just really got angry about it because I think I’m just now recovering from being a victim. Only just realized this! 🙂

    Wow see I don’t feel I do a good enough job at conveying that message yet…but glad to know you think so!

  5. Sharyn and Lisa,

    I’m with you all the way. I spent much of the past four years taking various courses when I really didn’t know what I was doing, being fed bits and pieces of information, misdirected multiple times, finding out my favorite guru was not what he/she said they were – found out the hard way – and feel I’ve lost so much time. I’m in my mid-sixties – I don’t have the time those much younger have to figure it out. I know I’m not the only senior who has been led astray to the point that we are afraid to trust someone who is the very one we should. I read this whole post, but I’m going to go back and really read it again. Very good points that I need to reflect upon going into the new year.

    Sharyn, I’m new to your site and I appreciate that you shared Terry’s email. I’m going to take each of Terry’s bullet points and really think about what he said and how that applies to me and my business. Thank you!

    • Oh, Edie I feel your pain! I feel like I’m always in a race every day to build my business since my daughter starts college next year and my twin boys two years later. I wasted at least a year with niche sites following the old model of building link wheels and using exact match domains. Those are gone to the depths of Google. Then I spent a year building up a gorgeous niche site in the weddings area. Unfortunately, all that traffic has dried up too. Once I decided to stick with PLR and building up that business I knew I was on a track to success. It just felt right. I know it’s not the only thing I’ll do, but you can tell in your gut if it’s right for you or not. Oh, and I barely think about Google now. I just focus on building a list and my relationship with my list. It’s very liberating!

      Good luck with your business. I’m sure you’ll get it right if you keep at it!

      – Sharyn

  6. It’s hard to put yourself out there but once you do you feel so much better! Once I let go of trying to be professional and agreeable my following grew and so did my love of blogging.

    I’m passionate about sharing my experiences so others can learn from them. I want people to know I failed and struggled to get where I am today… and not the fake “I struggled” you see in copy. Why? Because so many people are worried that they’ll fail and never recover.

    I hate the misdirection and the money hungry marketers who are more worried about making $7 off of selling their rehashed report than the people who actually buy it with high hopes. It’s so upsetting and downright wrong to take advantage of people like that.

    • Hi Amanda!
      I can tell in the way you write on your blog that you’re the real thing. It’s so great to have honest marketers out there who are ready and willing to help. I almost feel like it’s my duty to prevent people from going down the wrong path, not that we can determine for someone what’s right or wrong.

      But it’s good to know there are people like you out there 🙂

      – Sharyn

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