Visual Content Marketing: What’s a Writer to Do?

Visual Content Marketing is KingWith visual content marketing all the rage online and off, if you’re not creating engaging visuals all over the place, you’re going to be an internet marketing dinosaur in no time at all.

For those of us who revel in the written word and feel more comfortable tapping away at a keyboard than crafting images, it can be a little frightening to think you might become even a little extinct.

But never fear! Text isn’t going away any time soon, but we DO need to broaden our skills to be more visual. And it’s nowhere near as difficult as I thought it would be.

For example, check out this word cloud image I created with just a couple clicks and by pasting in my Business Content PLR url over at Tagxedo:

Quality Visual Content Marketing is Key to Engagement

Now that’s the sort of visual content creation I can handle – making pictures out of words :).

So what’s the big deal about using visuals? Well, check out some of the information I’ve been researching around the web.

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How do you feel about a site like Facebook examining all your photos, looking for images of brands and then leveraging them for advertising? Drinking a lot of Starbucks in your photos? You could be the next poster-child for their Facebook ad campaign.

It’s just a theory for now that Hubspot talked about in this article:

How Will the Social Web Monetize the Uptick in Visual Content?

But, when you look at the stats, it makes a lot of sense. After all, 50% of Facebook posts have images and, according to a Hubspot study, check out these other stats:

Photo posts generate 53% more Likes and 104% more comments than average posts. In addition, photo posts receive 84% more link clicks than plain text status updates or links with thumbnail pics.

Text and keywords have always driven search and advertising in the past, but what if the images themselves could be analyzed?

All the more reason to make sure everything you create has a visual element, along with keywords in your descriptions. That way you’re covered in either case.

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Here’s what Marketo has to say about why visual content is so important:

The problem is that customers and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance.

They created an awesome infographic on the topic that you can see here:

The Five Pillars of Visual Content Marketing - from Marketo

 

My favorite part of this infographic has to be the phrases “Death by Text” and “A Well Manicured Visual Marketing Campaign”. Less words, more impact, with some “visual candy” to tempt the eyes.

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Want to try creating an image right here and now? Try using Quozio, along with a favorite quote. You can just Google your keyword plus “quotes” to find some.

Here’s the one I created in just a couple minutes:

Yesterday's Home Runs Don't Win Tomorrow's Games - Babe Ruth

 

Quozio didn’t have a big choice of backgrounds, but you get the idea. You could pick up any royalty-free stock image, free or paid, and use an image editor to overlay a quote or other text. ┬áPersonally, I use Snagit since I’m image editing-challenged.

There’s a plethora of free and inexpensive tools that make visual content creation easy. You just need a little practice to get comfortable with a few of them

In fact, I’m going to be sharing a report I’m putting together with a big list of over 125 different visual content creation tools.

Make sure you’re on my list to get the report by signing up for my newsletter here:

 

In the meantime, here are a few tools you can play around with:

 

Do you have any favorite visual creation tools you use? Please share!

 

Comments

  1. Hi Sharyn,Just want to say thank you for all your really helpful and useful tips. I love info graphics and quotes – and I have just created this one using QuozioThanks so much Mary

  2. Try tackk dot com for an impressive ‘little’ and feature-rich way to tell your story visually and briefly. Did I mention that it\’s f r e e ? Thank you Sharyn for sharin\’! (Bet you never heard that before! :p)

  3. Telling a story by words isn’t gonna be easy. What if the infographic you have posted here were written in words. It would take few pages to tell all those ideas for a person. But the inforgraphic is the best way.

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