Your Biggest Content Marketing Challenges….Answered

content marketing valueContent marketing is, and will probably remain, the number one way to connect with your market and build your business.

The content you create determines how people will view both you and your business.

Produce relevant, useful content and your market will keep coming back for more. Spew out useless garbage they could care less about and those prospects evaporate into thin air.

Content Marketing Institute did a great job of boiling down the whole concept of content marketing in “What is Content Marketing?

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

If delivering valuable content is so important, why don’t marketers do a better job at it? And how can we do it better?

 

Here’s the take from a few experts:

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

In this article at Content Marketing Institute, they talk about some of the biggest challenges that content marketers face, along with ideas for solving them.

Note that the top two challenges for small businesses are 1. Producing “enough” content, and 2. Creating “engaging” content.

How to Build and Operate a Content Marketing Machine – Moz

Want to really excel at content marketing? Take a look at this article originally from the people at SEOmoz. It gives a beautiful, detailed overview of all the elements you need for creating an implementing a content marketing plan.

Look at the awesome infographic overview:

Source: moz.com via Sharyn on Pinterest

 

 

New Ideas for Content Marketers | Social Media Today

Short on ideas for your content? Check out this article for ways to find ideas. My favorite one is “Get in the Shower”. I’d add that you should work out first or go for a walk!

And don’t forget to use the method I’ve just utilized in this post – Content Curation.

I used my favorite curation tool, CurationSoft, to find recent relevant articles based on a couple keywords.

I then used their “post builder” to preview interesting ones, and then drag and drop them into what looks like a WordPress editor. Naturally, I added my own comments along the way.

And finally….hit “post”.

If you’re interested in learning more about content curation, or teaching your market about it, check out the customizable product I created over at my PLR site:

==> Content Curation 101

And if you’re interested in the content curation tool I used to create this post, you can go here:

==> CurationSoft – Content Curation Software

What’s your biggest content marketing or content creation challenge?

How do you handle it?

Comments

  1. I am big fan of Marcus Sheridan’s (Sales Lion) philosophy — answer your prospects questions. It makes sense and is easy to do.

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