7 Steps to a Successful Screencast Video Demo

How to Create Screencast Demo VideosTeaching someone a new skill, or explaining how something works is as simple as “show and tell”. Just what we used to do in kindergarten.

Luckily, with the number of easy-to-use screencasting software platforms around, it’s easy to do your own show & tell online as well.

I recently posted a video (shown below) of how to create a quick screencast video demo over at my Business Content PLR site and thought I should post it here too.  So many people have resisted creating videos because they think it’s too difficult. Don’t be one of them!

First, watch the video. Below the video, you’ll see that I’ve broken down the steps I followed to create the screencast.


In this video, I used Snagit as my example software for creating a screencast, but there are a number of other apps and software programs available. Some free and some paid. I like Snagit because it’s fast and easy, and because I can also use it for screen captures and quick editing of images.

Here are the 7 steps I followed:

  1. Map out the steps of your “how-to”.  I used one that was already laid out in one of my PLR reports, which made it especially easy. The key is to write down each step so that you already know what you’re going to be covering.  As you start to walk through the steps, you may very well find something that you forgot about or that you need to figure out before your start. You can keep your list next to you as you do your demo, or just commit it to memory.
  2. Set up your screen.  Make sure you have all your necessary documents or windows open and ready on your screen. You don’t want to have to start searching around for a file or website, wasting time that your viewers don’t have.
  3. Do a practice run-through.  Talk through all the steps you’ll be covering, including the things you’ll be showing on screen. You’re sure to find a number of things you forgot about.
  4. Check your audio and microphone settings. Open up whatever screen recording software you’ll be using and make sure it’s set to the mic you want to use. If you’re doing a “talking head”, where you’ll show up in one corner, make sure you have the right camera setting too.
  5. Click “Record”. Wait for the timer countdown and then start speaking. Be sure to tell people what the video will show them right at the start. Otherwise, you’ll lose them before you even begin.
  6. Click “Stop”. Depending on the software you’re using, your video may automatically “finalize”. Some, like Camtasia, will give you the opportunity to edit the video.  Others will ask you right away where you want to share your video.
  7. Post and share your video.  You can do some editing of your screencast if you have the software, or you can just share directly to the web. The main thing is to get that screencast out there for your target audience to see.

Screencasts are a great tool for demonstrating how to use a digital product or how to perform something technical. They’re also perfect for training employees and outsourcers, adding quick content as a membership site resource, or anywhere else that people need both “show” and “tell” to understand.

You’ll see in the video that I used a sample “how-to” from my PLR report on Creating Content with Microsoft Word – Simple Tips & Tricks. There are 6 how-to’s in there, and each one is already laid out step-by-step. So it would be easy to make each one into a screencast demo without breaking a sweat. And it will add a ton of value to the report that most people won’t bother doing!

If you want to pick up that particular PLR product or its companion one on PowerPoint, just head over here:

Have you tried doing any screencast tutorials yourself? What tips and tricks can you share with us?