Repurposing Content Ideas: How to Turn 1 into 10

Whether you’re new to content marketing or an old pro, the pressure to consistently produce fresh content presents a challenge. You dedicate a great deal of time and effort into creating a piece of content – why not get the most out of it? The secret is in repurposing and recycling. You can use that one […]

Where Content Marketing & Branding Collide – Building a Content Brand

My latest white label program is now live – How to Build Your Content Brand – and I think I have people a little confused. Am I talking about Branding? Am I talking about Content Marketing? Actually, the course is about both. It’s about using the key concepts of branding and applying them to your […]

Tutorial: Tips for Quick Content Customization

I’ve had a lot of customers ask me in the past how they should customize the white label and PLR content they purchase from me over at Business Content PLR. Since it’s such a common question, I decided to take one of my courses and do a video demo of some ideas for customizing it […]

How to Create a Slick eBook with PowerPoint

I’ve always been a bit envious of people with great design skills. Sure, I get some fairly horrific-looking reports that look like they were typed on an old-fashioned typewriter. But then I download ones that are so professional and beautiful to look at that I have to think they were created by expert designers. It […]

How to Animate Graphics in PowerPoint

Ever wonder how people make their PowerPoint graphics move around, enter and exit, or do other cool tricks?   It’s not as difficult as you might think, and you don’t have to be some sort of slide and video magician to make it happen.   I took a few minutes out today to put together […]

Looking Scary? How to Create a Custom Video Thumbnail

Have you ever created what you thought was a terrific video of yourself either talking or interviewing someone, or even just recording a Google Hangout? Then you uploaded it to YouTube, filled in all your tags and details, and checked it out on your channel, only to find…. …the most horrific image of yourself staring […]

How I Create Screencast Demo Videos

Yesterday a customer commented on the ‘sneak peek’ video I did for my Verbal Communication Skills course and asked me how I created the screencast and what tools I used. Since I figured other people might also be interested, I’m copying my answer to her below.     Step 1. Tools to Use I use […]

5 Top Tips for Tipping People Off with Your Content

Top Tips, Top Ways, Top Whatever. These are some of the most popular types of content you can publish. I’m not sure why, but when you attach a number to something, people pay attention. You probably already have some “Top Tips” PLR sitting on your hard drive. If not, there’s no shortage out there, including […]

A Unique Method to Get More Mileage from PLR

  Are you always struggling to find new ideas for your content marketing? Most online marketers say one of their top challenges is creating ENOUGH content, as well as ENGAGING content. And yet….   It may be your own creations or Private Label Rights (PLR) content, but either way it’s probably not getting the mileage […]

Warning: Beware the Lie of Content Marketing

Inbound marketing is the catchphrase of this decade. The concept centers around producing content for your prospects and customers….and a lot of it. But we’re not thinking about that content the right way. Take a look at this email that I just sent out to my subscribers over at Business Content PLR and watch the […]