Where Content Marketing & Branding Collide – Building a Content Brand

My latest white label program is now live – How to Build Your Content Brand – and I think I have people a little confused. Am I talking about Branding? Am I talking about Content Marketing? Actually, the course is about both. It’s about using the key concepts of branding and applying them to your […]

What is Personal Branding and Why Should You Care?

Personal Branding is a concept that’s been bandied about since the days of Napoleon Hill in his famous book “Think and Grow Rich”. The phrase itself is probably associated most with Tom Peters and his article “The Brand Called You” where he talks about people being a complete package much like any product that can […]